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Global Strategies for Search Engine Optimization & Web Marketing

admin — Sun, 05 Sep 2010 18:36:31 +0000

By: Troy Johnson

Running Head: GLOBAL STRATEGIES FOR SEARCH ENGINE OPTIMIZATION & WEB MARKETING

Global Strategies for Search Engine Optimization & Web Marketing

By: Troy Johnson

Argosy University

MSM Program

10/27/2009

Multinational corporations looking to bring their products to other countries through their websites many times make the mistake of believing the website will work fine in every new market. This article introduces search engine optimization and it will discuss various strategies for successful online marketing in foreign markets. As defined by www.wikipedia.com, “Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines.” Search engine optimization or SEO brings free organic traffic. Conversely, search engine marketing SEM is the use of paid placement for multiple keywords. Both strategies are tested using a cost benefit analysis. The research I provide in this article maximizes revenue and profit potential for web sellers. I describe the differences between white hat and black hat SEO practices and the consequences of each. Then I cover the application of international marketing principles to reduce costly cross border blunders.

I am the founder of Snowbirdseeker.com LLC., an online property management website that matches renters with seasonal rentals. The results of this article are from a combination of my own experiences and several cited academic sources. Since launching the site in June of 2008 I have learned search engine optimization through experience. After the website development completed, I outsourced a team of search engine optimization professionals from India to jumpstart a marketing plan. The

SEO work they performed was slow and regardless of income disparities the project was very expensive. The web development team was in my opinion great at writing code and making things work, but simple things like spelling and subject verb agreement were chronic issues. Gradually some of their search engine submissions gained decent rank, but the effects on traffic were nominal. Although they spoke English fairly well I did not feel the submissions were compelling and thus had a negative impact on our click through rate. The SEO consultants were too expensive for the results which coincide with the findings of industry research. “Buyers using search engines to look for information tend to trust and follow

links displayed in the editorial section of the search-results page. Most on-line sellers,however, do not invest in search engine optimization (SEO) to get higher search-results rankings for their listings, but instead prefer paid placements. They explain that SEO is

more expensive than paid placements, produces results that do not justify its cost, and does not consistently lead to high search-results rankings.” (Sen, 2005) Cost may inhibit future expenditures on SEO professionals, but since listings in the free editorial section of search engines are more trusted by buyers, I decided to continue their marketing efforts. However, this time I would be handling the SEO project using available research on the subject.

Search Engine Optimization Strategies

Before starting a SEO project it is important to familiarize yourself with words like keywords, click through rate, and metatags, that are part of the search engine vocabulary. Keywords are those words or phrases that one uses to perform a search. Using various keyword traffic and keyword competition estimators a list of keywords should be compiled for optimization. With this list of keywords one can begin onsite and offsite optimization. Onsite optimization involves adding the keywords in the content, title tags, meta tags, and even part of the domain address when possible. Off site optimization is often referred to as link building and this is done by requesting inbound links from other webmasters, submitting press releases, and submitting articles. The primary goal of the search engine optimizer is to make all components of the website search engine friendly. The difficulty is trying to gain high page rank on each search engine when they all have different search algorithms. Just because you rank high on one search engine does not mean that you will rank the same on the other. For example if you search for “seasonal rentals” using Google you will not find my website’s listing, but if you perform the same search using Microsoft’s Bing search engine you will see Snowbirdseeker.com ranked among the top 10 results. “The main hurdle to implementing an effective SEO program is the fact that each search engine has its own requirements, which means that a Web site optimized for one search engine is not necessarily optimized for the others. Pages optimized for Google, for instance, should clearly and accurately describe the content, and cannot participate in link-exchange schemes designed to the site’s ranking. But the same page is not necessarily optimized for Yahoo, which requires that pages not be automatically generated or of little “value,” and not participate in cross-linking sites just to inflate a site’s apparent popularity. The many different requirements make search-engine optimization much harder and arguably more costly to implement. In addition, SEO does not consistently result in high rankings and therefore leads to unpredictable traffic. This is because search engines tend to vary their ranking algorithms on “natural search listings,” and in response, SEO specialists have to “guess” and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rankings.” (Sen, 2005)

Keyword selection is often as important as actually optimizing the keywords themselves. For instance I use the keyword “advertise vacation rentals” to attract potential rental owner members. Anyone who searches for this keyword is likely looking for advertisement services and is more likely to post an ad than someone who searches for “vacation rental advertisements”. Instead this keyword would attract someone looking to rent. Both of these keywords could be useful since the premise and mission of my website is to help renters find rental owners and vice versa. On the other hand it can be important to know which keywords are having a negative impact. I used Google Analytics to monitor my visitors and their behavior to optimize the website for future visitors. Google Analytics enables webmasters to track metrics on individual visitors like keyword used, pages viewed, Time spent, and bounce rate. The bounce rate is the percentage of visitors who leave the site after less than 20seconds. SEO specialists can eliminate those keywords with exorbitant bounce rates. Understanding how people perform searches is crucial to any web marketer. “Another example: If you are writing news releases for law firms, for instance, you’ll want to know if searchers tend to use “lawyer,""lawyers," "attorney" or "attorneys" to search for a law firm. Or do the searchers type in auto accident lawyer into the search engine? Keep in mind that most searchers will type "website" instead of’Web site" (AP Style) in the search field. You need to incorporate those kinds of particulars into the Web content to be sure that your organization is found.” (Faulhaber, 2009)

PPC Advertising

Since I was frustrated with the slow progress that my original SEO team was making I asked them how I could get traffic faster. They recommended using Google Adwords a pay per click program that enables any website owner to advertise on search engines. This type of marketing is called search engine marketing SEM and I quickly learned that it is a very effective way to attract a target audience. In the table below I show a typical advertising campaign summary.

Campaign Name

Status

Clicks

Impressions

CTR

CPC

Total cost

Find renters

Active

25

273

10.92%

$0.13

$3.25

Operation of Adwords programs is fairly straight forward, but you quickly learn there are many tools and factors that can affect your campaign’s success. The above table shows various performance statistics on a text advertisement. Clicks are the number of times a search engine user actually clicks on your advert. Impressions are the number of times that the advertisement was shown in the results list. The Click through rate CTR is impressions divided by clicks. Since this is a pay per click program there is no charge for impressions that do not result in clicks. I set my maximum cost per click CPC at $0.15 and I learned that Google’s software only charges you one cent above the next highest bidder. In the above table there is a charge of $0.13 CPC which means that my closest competitor set a maximum CPC of $0.12. The software also enables users to set daily budget limits. I set my budget at $3.00/day and the program will usually stay at or near that limit. When using Adwords web marketers can create text ads using the following parameters. Headline 25 characters max then you can enter two lines of description at 35 characters max. each and finally the destination url address. Below is an example of an effective ad that produced the results in the table.

Seasonal Rentals by Owner

Find vacation home, best rated site

Email owner free for best net rate

www.snowbirdseeker.com

Using the keyword selection tool I choose which keywords prompt my advertisement to be shown as an impression. The program offers various tracking statistics to let the web marketer know which keywords are performing the best. I found that when I used this program more visitors converted and became members of my website. The Google Adwords program can be costly, but with practice it can turn profitable. In retrospect I learned that the best way to plan for a SEO project is to first launch a comprehensive ad campaign using pay per click marketing. This allowed me to find out which keywords and advertising phrases work best to bring traffic to my website. It also is a great medium to test out website performance in foreign markets because the risk and investment are minimal. For instance during one advertising campaign in Canada I learned that one rental owner could not pay the membership fee because the Paypal payment portal was not set up to accept Canadian addresses. My experience as a web entrepreneur has taught me that the best way to uncover issues with websites is to use PPC advertising and listen for customer feedback.

Foreign Market SEO

International marketers for multinational corporations need to be aware that while they may be optimizing their website in the domestic market the same website will not rank the same internationally. Mark Jackson of Search Engine Watch says “If you were searching while in Canada, on google.ca, Google figures that domains with .ca might be a better result for you than .com. The top three rankings for "travel" on Google.ca are Expedia.ca, Expedia.com, and Yahoo Canada Travel.” (Jackson, 2009) This finding is interesting because the Expedia.com page has many times more indexed links than Expedia.ca. Under normal circumstances Google would place a higher rank on the site with higher indexed pages and better title tags, but in this case Google believes the better result is the .ca domain.

Business executives are notorious for cutting costs, so it is not surprising to learn of their multidomestic approach to website marketing. Some website executives only offer their content stating that adding content in a foreign language would be expensive. The leading international marketers will seek access to every foreign market regardless of language. “One researcher suggests that if a Web site does not have at least multiple languages, a company is losing sales. It is the company’s responsibility to bridge the language and cultural gap; the customer will not bother—he or she will simply go to a site that speaks his or her language. As discussed, culture does count, and as competition increases, a country-specific Web site may make the difference between success and failure.” (O’keefe,2002) It is possible that you may be able to achieve some sales in foreign markets using an English only website, but gradually this will affect customer repurchase loyalty. International marketers cannot expect that simply optimizing their website in the foreign markets language will protect them from foreign litigation. Companies must also be aware that 1st amendment rights are not universal in each country. International marketers should be familiar with the political and legal environment of each country that they are entering with their website’s services.

White Hat vs. Black Hat SEO

With a basic knowledge of search engine optimization one only needs to study white hat vs. black hat SEO before executing the project. Essentially white hat optimizers do so ethically and are not trying to mislead their visitors or the search engines. On the other hand black hat SEO practitioners manipulate data, keywords, html code, and they create pages not visible to humans that are to boost a site’s rank. Using white hat practices and avoiding most black hat practices will usually be the best strategy to rank well and avoid too much attention from search engine management. “However, certain SEO techniques directly violate the guidelines published by the search engines. While the specific guidelines vary a bit, they can all be summed up as: show the same content to search engines as you show to users. Failure to conform to search engine guidelines can lead to penalties, such as worse placement in the SERPs or an outright ban from the search engine.” (Malaga, 2008) Early black hat SEO specialists used html text that was the same color as the background to boost ranking on the search engines, while showing human visitors a different message. Search engines quickly caught on to this behavior and penalized sites for using the practice. Black hat practitioners also set up hundreds and sometimes thousands of blogs with a link to their website and then they would continually ping the blogs causing indexing spiders to crawl the blogs and rank the linked site higher. This practice is still in use today by white hat professionals who might create 20 blogs and ping them only when a legitimate update has been made to the website. The field of search engine optimization is like any industry in that ultimately ethical conduct will be rewarded.

I described and introduced search engine optimization and website marketing. I analyzed data from my own pay per click advertising campaign. Based on the results I was able to conclude that SEM or PPC marketing should receive more marketing budget than SEO efforts. Since SEO could not produce consistent high rankings on all of the search engines at once web marketers should continue relying on their Google Adwords program to target their customers. However, this does not mean that SEO should be discarded because my findings suggest that users trust the listings in the editorial section of the search engine results over those in the sponsored advertisement field. Furthermore, listings with high ranks in the editorial section bring traffic for free. I discovered the best way to create a SEO plan is to first run a pay per click ad campaign to learn which keywords and phrases work best. My research also revealed that domain extensions are very important when marketing internationally. As a result of my SEO efforts I have tripled site traffic. International marketers that plan to sell their products abroad need to apply international marketing principles to all aspects of their business including website design. In web search engine marketing if you are not appearing you are disappearing.

References:

1.

Optimal Search Engine Marketing Strategy.

Sen, Ravi 1 rsen@cgsb.tamu.edu

International Journal of Electronic Commerce; Fall2005, Vol. 10 Issue 1, p9-25, 17p

2.

Working words: SEO style for search-engine optimization.

Faulhaber, Patricia

Public Relations Tactics; Feb2009, Vol. 16 Issue 2, p19-19, 1p

3.

Worst Practices in Search Engine Optimization.

MALAGA, ROSS A. 1 malagar@mail.montclair.edu

Communications of the ACM; Dec2008, Vol. 51 Issue 12, p147-150, 4p, 2 diagrams

4.

International SEO Challenges and Tips

by mark jackson

http://searchenginewatch.com/3632897

Retrieved on 10/28/09

5.

Patrick Y. K. Chau, Melissa Cole, Anne P. Massey, Mitzi Montoya-Weiss, and Robert O’Keefe, “Cultural Differences in the On-Line Behavior of Consumers,” Communications of the ACM 45, no. 10 (2002), pp. 138–43.

Troy Johnson, Founder of Snowbirdseeker.com LLC and MSM student of Argosy University

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SEO – Top 5 Ways To Get Back Links

admin — Sun, 05 Sep 2010 18:36:19 +0000

By: Cheow Yu Yuan

To get high natural search results on search engines like Google and Yahoo, getting back links to your website is something that you cannot afford not to do. Although there are a lot of people that use SEO black hat strategies to obtain many back links, search engines nowadays can easily detect those folks. To get back links, you do not need to use any black hat strategies at all. Let me share with you some of the top link building strategies that will increase the link popularity of your site:

1. Directory links. Directory links are important one-way links for your site and you ought to include this type of link into your link building strategies. Some of more popular directories like Yahoo will require you to pay a certain amount of money to get listed. Many others are free of charge and you just need to spend some time to add your website to the right categories. However, do not go overboard with too many directories per month, as this may sometimes cause search engines to see you as a spammer. Making your directory linking more natural is the key to SEO success.

2. Article bio links. This type of link can be obtained by writing articles and submitting them to various article directories. If the content of your article is good, you will stand a chance of getting your articles syndicated to various websites. This will further increase your back links. You can also approach industry authority sites that accept submissions from guest writers. This is definitely a good way to get good authority links from high profile websites.

3. Press release links. Look for sites that offer press release submissions and syndication services. These sites usually have a large pool of sites to syndicate your press release to. By submitting a keyword optimized press release, you can be sure to get some good back links to your website. However, do prepare to spend some

money for this type of service.

4. Reciprocal links. Although there have been a lot of talks that say reciprocal links are not important anymore, I beg to differ. By exchanging links with sites that are reputable and relevant, you can still get pretty good link juices for your site. Make some friends and look for strong links that are complementary to your site. When you are asking for a link exchange, make sure that you make known the benefits to the webmaster and do it sincerely.

5. RSS, social bookmarking or blog links. These types of links are not worth a lot but when done correctly; you can still pick up a whole bunch of them. Submit your sites to social book marking sites like Digg and Reddit, post comments on do-follow blogs, and syndicate your content to RSS directories.

When you are building links for your site, balance is the key to success. Do not go overboard and build hundreds of links in a single day. Spread it out and use all the tools that you can find to help you with it.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing SEO Singapore services.

Check out more about SEO at www.optimalonlinemarketing.com

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Top Ten Search Engine Marketing Tips

admin — Sun, 05 Sep 2010 18:36:10 +0000

By: James Hubbard

If you’re new to search engine marketing, here are the top ten tips to consider before launching your online campaigns.

1. Content and Credibilit

Make sure your website content is of a high standard before you launch any search engine marketing initiatives. Poorly designed websites with uninformative and uninspiring content will lead to low sales conversion rates. Your website needs to make an impact, it needs to look professional and it needs to demonstrate credibility.

2. Give a lot of thought to Keyword Research

Search engine marketing is all about keywords. Selecting the wrong keywords can be a costly mistake. Don’t assume that you know the keywords people are likely to enter into Google and other search engines in order to find your particular products or services. Use Wordtracker, or a similar professional keyword tool, in order to find out both what people are searching for and how many other websites are competing on those terms.

3. Pay attention to your Landing Pages

Do not place all the focus on your website “home” page. If you are setting up a PPC (Pay-Per-Click) campaign, it’s crucial that your advert links to a page relevant to the specific web search. So, for example, if you’re advertising 30 inch television sets, make sure your landing page is about 30 inch television sets. A user who lands on a more generic page will leave your site if they can’t find what they’re looking for in two clicks.

4. Use PPC to launch your website

You will not be able to achieve “organic” (free) listings on Google, Yahoo and the other search engines instantly. Although SEO (search engine optimisation) should be a consideration from the start of planning your website business, it wi

ll take time to achieve results. Setting up PPC campaigns, monitoring them closely and analysing which keywords convert to sales the most efficiently will help you to determine which keywords you should be targeting for your SEO efforts.

5. Be informative and clear with your META and Ad Copy

When optimising your landing pages, ensure that you use clear and informative language. Do not cram your META title and description tags full of keywords. Each landing page on your site should be optimised for the search engines on one key-phrase term. With your PPC campaigns, ensure that you use the exact key-phrase in your ad copy, otherwise your click-through rate will suffer and the cost of your ads will escalate.

6. Use Web Analytics to Improve Your Pages

Make sure you install analytics software on your site so that you can analyse crucial information such as page bounce rates and average times spent surfing your site. High bounce rates means your landing page content is irrelevant to the web searcher. If you have a bounce rate over 60% there is a problem with your content that needs to be addressed.

7. Install Conversion Tracking and Set-out your Campaign Metrics

It’s important to know what your objective is in driving traffic to your site. Be it online sales, newsletter sign-ups or contact form enquiries; ensure that you have the correct code installed on your site to track your responses and, more importantly, which keywords created the response. Establish a budget and some campaign parameters. If you find yourself spending too much on keywords that yield little or no response, then redefine your keyword strategy.

8. Give thought to online PR and social networking

Try and think of some creative ideas to generate a buzz about your particular product or service. Viral marketing can be an extremely effective method to get the word out to a very large audience. The buzz this can create online will generate links back to your site and subsequently higher placements in the search engines.

9. Build quality links from content themed sites

Traditional link building methods such as directory submissions are fine for helping to get your website indexed, however, effective link building campaigns should be focused around networking with other sites related to your content. If you run a landscaping business you should look at trying to form partnerships with gardening resource publications, garden centres and landscaping training organisations. On topic links to your site from trusted domains will help you to rank on your target keywords. What you do not want is to enter what’s known as a “bad neighbourhood” by having lots links pointing at your site from low quality, off-topic domains.

10. Keep Generating and Optimising Your Content

Websites can not be built and left to sell themselves. They need to be managed and updated daily. You should aim to build the volume of pages on your site over time. Websites that grow are considered to be “live” by the search engines and, over time, will become trusted authorities on your particular subject matter. Keep building and optimising your content and you will eventually succeed in the search engines.

James Hubbard is a Sussex Search Engine Marketing consultant offering affordable small business SEO solutions for UK based companies.

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Search Engine Marketing From a Long Time

admin — Sun, 05 Sep 2010 18:34:37 +0000

By: Jayesh

The Search Engine Marketing (SEM) industry is going with highly extraordinary changes as several search engines are increasing rapidly to develop gradually the techniques and technologies. These days your web presence is totally depend on strategic online promotion and are forced to since there only you can able to meet you customers. As a result, SEM techniques for instance search engine optimization, pay-per-click management, link popularity as well as Ad words campaigns in Google are becoming much sought after components of any promotion campaigns along with internet marketing line of attack.

A professional plus dedicated search engine optimization company is supposed to make available with you with customized and well-targeted internet marketing methodologies, services along with solutions. The SEM strategy should assist you accomplish maximum consciousness about your website, products as well as services. It is supposed to deliver beleaguered traffic to your website. It is supposed to attain higher level of sales through your website, assist you keep your costs low as well as create brand trustworthiness among your target spectators.

Such as, web development along with internet marketing solutions contributor Track Your Visitor provides calculated internet marketing solutions meant for companies wishing to advertise their business online. Over the years, we have gained a high reputation as a search engine marketing professional, dedicated in building internet marketing strategy along with internet marketing solution.

An effectual search engine optimization approach should assist you achieve top 10 ranking for your chosen as well as targeted key phrases in head of state search engines such as Google, MSN in addition to Yahoo. In a recent research conducted in July 2005, Nielson/Netratings testimony that the search engine market share was maximum for Goo

gle at 48%. Yahoo along with MSN had the market shares of 22% as well as 12% correspondingly.

A well-designed SEO process be supposed to involve in-depth investigate for high quality search engine optimization keywords investigate that are appropriate to your website; writing as well as incorporating high quality, appropriate and embattled, search engine optimization keywords wealthy articles that are of attention to your target audience; defining as well as incorporating Directory organization in the website with the intention that directories as well as file names hit the top keywords you wish to optimize; programming that make certain that text content out weighs the html content as well as the web pages are able to be seen in all types of browsers

More to the point, your SEO solutions provider is supposed to build up your link popularity through link exchanges by means of flattering non-competing sites. You be able to also choose for a well-devised Pay per Click Campaign in Overture, Google Adwords as well as other less important PPC search engines.

Track Your Visitor is a most important IT solutions provider that dedicate yourself to in creating deliberately positioned and targeted SEM campaigns meant for you including SEO, PPC campaigns, Link Popularity and online promotion.

Trackyourvisitor.com : Website TrafficTracking Solution, Analysis, Web Stats Reporting

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Ways of Improving the Workings of the Search Engines

admin — Sun, 05 Sep 2010 18:33:16 +0000

By: Robert Baird

The internet based search engine placements have emerged as extremely vital storehouses of information for the consumers as it is possible for them to gather any piece of data on myriad topics within a split second. The web search engine placements make possible their efficient functioning by retrieving information which is stored in the form of web pages from the World Wide Web and according to the required query, these information are represented on the user’s screen. It is necessary to mention here that upon entering a query, the search engines display the index of relevant topics according to its accuracy in relation to the key word which has been entered by the consumer. These topics are ranked in order and the higher it ranks, the more the possibility increases of it being hit by users. To facilitate their rankings, many websites promote themselves extensively to ensure they are listed in higher ranks and this process is known as Search Engine Marketing or SEM. The Search Engine Marketing Professionals Organization has propounded that one of the prevalent means of improving search engine placements is by ensuring Search Engine Optimization. Search Engine Optimization or SEO is considered vital for enhanced search engine placement as it allows to develop the quality and volume of traffic from the search engines to the website by means of algorithmic or organic search modes.

It is necessary to keep in mind that for improving search engine placements, the process of search engine optimization is extremely beneficial as it can aid in improving not only the presentation and appeal of a site but also ward off problems which could hamper the user’s access to the information. The enhancement of the web pages on the other hand by improving its content or design can increase its appeal which may result in luring more users. This is also very helpful in cases wh

ere unnecessary information is also revealed which has very little to do with the key word while indexing in search engines. In such cases, the method of search engine optimization aids in improving search engine placemtn by segregating the uncalled for data from the search results. A very prominent technique which is used for enhanced search engine placements is the ‘white hat’ SEO which is favored by the search engines as opposed to the ‘spamdexing’ or ‘black hat’ SEO techniques like keyword stuffing and link farm which hamper the user’s search engine experience. For improving search engine placements such sites using these techniques are kept away from their indexes.

Looking for search engine placement information?

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Search Engine Marketing New York : To Make An Effective Presence On The Web

admin — Sun, 05 Sep 2010 18:33:12 +0000

By: Steve Waganer

In today’s time, acquainting yourself with the web fundamentals has become crucially important as they assure you of concurrent advancement together with the progress of Internet technology. In addition, web no more is an entertainment source but along with it also emerges as extremely crucial in order to extract any information on any topic, issue under the sky. Besides it has also proved its fruitfulness when it comes to dealing with marketing, business as well as investments. Keeping the demands and requirements in consideration, the search engine marketing New York’s marketing value has tremendously increased. The whole procedure of conducting campaigns for promotion along with other added services can be more easily put to use with the assistance of features of marketing.

Search engine marketing New York’s assistance has proved to be immensely effective for the several business deals as the owners of the business nowadays employ various kinds of online marketing strategies. To run the online business smoothly without the assistance of search engines is next to impossible these days. All you require to do Is conduct a search by making use of appropriate keywords and you readily gain access to all the possible information from across the globe. This indeed raises the profit bars of the business and makes it extremely lucrative for the business. In addition the website is created in such a way that it tops in the SEO rankings, which makes it accessing easier.

Amongst the tough competition prevalent nowadays in every sector, endeavor of every businessman is to make his company far better in comparison to his competitors. Different strategies are employed by them so that their products as well as services are more highlighted and come into limelight. Besides they also look forward to sustain for a longer time, so that they can create their presence in t

he market for a longer spell. This requires different innovative solutions that are further increased with the help of Search Engine Marketing New York, which makes famous your company popular everywhere on the World Wide Web. Any advertising medium will not furnish you with the same results similar to the search engine marketing.

In addition, the features of search engine marketing also render with better potential traffic, both in quantity as well as quality. It also makes use of different ways for better promotions which primarily include pay per click, affiliate management and content management among the others. Furthermore, this means is better in comparison to other promotional means as it is less expensive than others.

Search Engine Marketing New York proves to be the best for the promotion of an online business. It enables you to gain a better grounding with each click along with enhancing the market value of your website. Now you also gain a chance to keep a check on your website’s progress along with making any required advancements if required. As you always have a chance to further your prospects and make a sound online presence which is offered by techniques of search engine marketing. So, it makes you popular on the web within a minute.

Steve Waganer has specialization in Internet Marketing and working with a reputed SEO firm. He is expert in Search Engine Optimization, SEO New York and Search Engine Marketing New York. To get the effective SEO tips for your website to get higher rank and top position in major search engines visit www.cometsearchenginemarketing.com

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Search Engine Optimization – All You Need to Know About SEO

admin — Sun, 05 Sep 2010 18:32:58 +0000

By: Steve Waganer

Every website owner aims to improve their business through the customer traffic. It is true that the proportion of customer traffic and profit in online business share a direct relationship. More the number of visitors to a particular website, higher will be the chances of that site booming into a full fledged online business.

With the increasing competition, only those individuals are able to survive in the business competition that is able to promote their business and website in the right manner. The online world is bombarded with thousands of websites, catering to every possible product/service. In order to get noticed among this crowd, it is extremely necessary for an individual to resort to Search Engine Optimization.

Search Engine Optimization (SEO) is a technique which helps an individual to improve level of customer traffic and business volume to a particular website. Search engine optimization is basically aimed at targeting different kinds of search engines and improving the page ranking for the particular website.

Search engine optimization makes use of several marketing strategies in order to increase the site’s performance. SEO deals with search algorithms which are used to improve the marketability of the particular website. Apart from search algorithms, some of the other techniques which are used in search engine optimization include modifying the site’s coding, presentation and fixing the minor problems which the site might be facing.

Some other popular methods for search engine optimization include link frames and stuffing the content on the website with optimum number of keywords. However, it is extremely important to note that sites which have relatively high number of keywords stuffed into the content or have employed more than two or three searc

h engine techniques in a prominent manner, might end up being categorized under spam by search engines.

There are a large number of IT professionals who specialize in providing the facility of search engine optimization to their clients. There are individuals who prefer to choose search engine optimization as a part of some other broader marketing strategy or as individual step. Whatever be the method the purpose is to aggrandize and expand the online business sphere.

Most of the webmasters are generally advised to install spiders into their websites. These spiders are technological tools which help an individual to check the presence of any undesirable, spam content in their website. SEO techniques can broadly be categorized into two categories i.e. white hat and black hat.

Search engine techniques which do not make use of any unlawful practices and illegal methods in order to boost the page rankings of a particular website fall under the category of white hat. On the other hand, search engine techniques which make use of spam content and unlawful methods are categorized as spamdexing or black hat. Most of the websites which make use of spamdexing stand at the risk of being banned sooner or later by the search engines.

Thus, it is advisable to stick to techniques which will help an individual to promote their website via search engine optimization for a long time in the future.

Steve Waganer has specialization in web marketing. He is an expert in SEO New York, search engine marketing, website optimization NYC. To get the Search Engine Optimization tips from SEO firm for your website to get high rank and top position in major search engines visit www.cometsearchenginemarketing.com

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Magnify the Web Traffic of Your Firm Implementing our Cost Effective SEO Services!!

admin — Sun, 05 Sep 2010 18:20:22 +0000

By: Gloria Dewey

With internet marketing on a rising spree, many small and large business enterprises compete with each other for effective market positioning to leverage their products and services online in the most profitable manner. In such scenarios, search engine optimization is a boon to any firm which seeks to enhance its global presence online. The SEO services that we offer are lucrative and highly effective yielding great return on investment for your business in a short period of time. Our highly skilled, talented and innovative team of SEO experts use the state-of -the-art optimization tools available today with impeccable precision and quality. You can now give your business a facelift in the World Wide Web and experience immense brand loyalty for all your products and services from customers in every nook and corner of the world.

The increased brand presence for your firm will stimulate high rate of sales conversions, making your firm the most profitable in the internet market. Our trained and highly experienced specialists in this field are adept in incorporating the best and affordable SEO services. Our content writers are experienced in providing keyword rich web content relevant to your business which will aid in getting your webpage a high ranking by popular search engines like Google, Yahoo, MSN etc. Our effective, efficient and highly lucrative SEO services ensure millions of customers to frequent your website in a short time period. Our SEO professionals are also adept in running successful internet marketing campaigns like Pay per Click, Pay per Impression, Link Exchange services and many more. We also provide you with social media optimization tools like video marketing, email marketing, social bookmarking and many other such services at cheap prices. We help capture targeted audience for your business who are seriously interested in your products and services and result in high conversions. Our SEO content services also comprise of writing blogs and articles for numerous popular websites, copywriting, creating press releases, and directory and article submission services. We enable your business to achieve skyrocketing success with the specialized SEO tools and techniques that we offer. We follow the golden rule of optimization “Keep it simple”. Our experts will devise the best possible strategies for you and assure you of getting your webpage getting listed in the top 3 categories of the major search engine result pages. The quality of the web content and tools implemented by our team of professionals is flawless and is sure to yield maximum returns generating immense web traffic for your firm thereby enhancing the brand image of your business globally. Our excellent client relationship with many multinational firms as well as entrepreneurs reflects our deep sense of commitment to the success of their business.

Gloria Dewey writes SEO articles about SEO services, SEM services, SEO Company and SEO tips with over 5 years experience helping to promote the websites in various search engines.

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Cost-Effective search engine marketing for Companies

admin — Sun, 05 Sep 2010 18:19:35 +0000

By: Media Marketing

Search engine marketing is the best way to make your website seen in major search engine result pages. Desired traffic is generated only by making relevant changes in codes and contents. Search engine marketing leads to proper positioning of the website in search engines in very low budget schedule. In case of print and audiovideo media, there has to be huge investment, with no guaranteed results.

When visitors search through search engines, then they type their keywords in search engines, to derive most efficient search results. Search engines optimizers are professionals, who are optimizing the site’s content for placing them in high ranking search engines.

When a website is designed, then search engines crawl over the pages or content of that site and checks for its relevance and keep the snapshot of that site. When a search is made for that content, then search engines checks out the content which matches best with query and list answers in decreasing order.

When a website is created with an aim of procuring high page ranking, then the high product rank will get high amount of traffic or higher rank to get good amount of visitors. These visitors will definitely search through best conveying traffic.

The whole procedure is cost-effective as well as beneficial to the Company, because it requires continuous but less costly effort, and higher hit rates in search engines. Say, there are some five-thousand visitors, then one-tenth of visitors. A leading keyword will definitely work out better results for lesser competition and higher hit-rates.

The leading keyword should head the list of keywords in list of meta-tags. This way whenever the visitor will search for that prominent keyword, then search engines will display that particular website amongst high search engines. Include derived keywords in meta-tag list to get benefits re

garding metatags with ease. Placing prominent keywords in content make it link to search engine results, with prompt. Title words can also include keywords for better search engine results.

All these steps will help attaining results in search engines with great ease and at much lesser cost. Key to cost effective marketing is placement of high ranking keywords or phrases in search engines.

For more details on Search Engine Optimization Services visit on www.mediamarketingonline.com

Media Marketing Online is well known SEO Company which helps companies to get high rank through Search Engine Optimization work. For Organic and Paid listing too, if you want to know about SEO Packages please log on to its website: http://www.mediamarketingonline.com

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Enough Already About the Importance of Search Engine Rankings

admin — Sun, 05 Sep 2010 18:19:34 +0000

By: Lynn Jebbia

Most search engine marketers are probably getting sick and tired of all this talk about the importance of search engine rankings. Web position gold and other automated ranking software stopped working for a time last month which fired up the discussion.

On one side are those that say SEO’s shouldn’t focus on rankings with clients but on conversions and revenue. The other side feels that rankings are an important focus, not the only focus, but a good measure of the success of SEO efforts for both the client and the SEO firm. Naturally, the most important metric is conversions. What good does it do to rank number one for a key phrase if it isn’t producing conversions for you, however you define conversions. However, you need visitors to get conversions.

I agree with the fact that the focus should be on conversions and revenue but you don’t have the opportunity to make a conversion unless someone finds and clicks through to your web site. Selling is a game of numbers, the more people you get your product or service in front of the better chance you have to make a sale (conversion). Online real estate is similar to offline real estate: location, location, location. I would much rather have 3,000 opportunities to convert a visitor because of a high ranking than 500 from a lower ranking. If I convert 10% of 500 visitors I make 50 sales. I only have to convert 2% of 3,000 visitors to make the same number of sales or if the conversion rate is the same I make 300 sales vs. 50.

We should always be educating our clients to not focus only on rankings. The focus is two fold. Number 1: Get them there. Number 2: Convert. Once search marketing efforts have accomplished the goal of getting the visitor to the web site through good rankings the goal is to convert the visitor. Analytics tell us what visitors are doing when they

get to the site. If they aren’t doing what we want then analytics gives us clues as to why. Is it the landing page, site design, navigation or lack of a call to action or something else?

I wonder if those SEO’s who tell their clients not to focus on rankings but traffic and conversions are checking the rankings themselves. I bet they are. If you are bringing in lots of traffic from long tail keyphrases isn’t this because of good rankings.

Search engine optimization professionals implement numerous strategies for clients to help achieve search engine rankings to attract valuable visitor traffic. Our clients hire us to make their online efforts successful. We need to not only layout and implement a strategy to accomplish this but let them know how their project is going. Rankings and conversions tell them this. Both are important for us and them.

Lynn Jebbia is a Senior Project Manager at ArteWorks SEO, a search engine marketing company. Her focus is SEO Strategy, Keyword Analysis, Competitive Analysis, Web Site Audits, Pay Per Click Management and Client Account Management.

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