Google being the most prominent and biggest search engine optimizer has made it the most known of all in terms advertising, pay per click campaigns and other related services for Internet affiliate marketers. For these mentioned reasons, the google tussles and hassles have made it very inconvenient for a good number of affiliates and Internet marketers to get grounds. Now lets see this from the plain context, a lot of experienced and wealthy affiliates make all the possible struggles to rank high on google and this makes the competition very stiff and hard to survive for most affiliates.

 

  Instead of being a victim of such incidence whereby losing money here and there just to see your adverts get visible on google I think alternative search engines like yahoo and msn can do the job for you precisely. Lets get this straight; google is not always the best place for affiliates and Internet marketers since its demographic nature is not that understandable. Do you know that being the big fish in the pond is the best thing you can think and strive for since we all know what it takes to be among the top shots on google. Striving to be the number 1 on such big place might turn into a hindrance for you. You have to see this the way it should be; we have only one room for Michael Jackson in music and preferably one tiger woods in gulf and in your own case there might not be room for you on google. The only way to reverse this is by going where the google policy is the opposite. Below are three reasons why alternative search engines will suite you the more:

 

 1-You get higher converting audience: google is made up mainly on more tech savvy demographic of internet users and this can block advertising and jump into affiliate pages. This is not the type of audiences affiliates want to encounter. Other search engines tend to offer more convenient poli

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By: Wolney Filho
What is the relationship between fishing and search engine optimization? It does not have direct relation. But rule does not exist to relate a thing with another one. In the truth this relation appeared when I was to take my younger son and his friend to fish. They have 8 and 9 years old, respectively. And as well as I, they are learning to fish.

On the other hand, at a new work at home based business opportunity, I am learning to use search engine optimization. They are tools to attempt to gather all the pages that are in the Internet world and rank these according to the search phrase typed in by the user.

The point here is: when we catch the fish pole and we launch it in the lake, our goal and hope is to catch the biggest possible fish. Exactly that the fish tools are not adjusted.

My son and his friend after the first catch fish have began to talk that those fishes were so small and that lake did not use to have bigger fishes. In other words, they wanted to catch big fish. Of which size, I asked them, and they just sad big fish. Of course they do not image a necessarily size. They just wanted a bigger fish then those they star fishing.

At the first search engine optimization lessons I learned that take the big fish does not work for new Internet marketers. It is like to want to catch a big fish with a small hook. What does it mean?

A work at home small Internet business is a very competitive area of make money at Internet world. There are many gays with experience and much more time doing this. If we choose phrase as work from home, home based business the competition will be with no less than 1 million work at home Internet pages searching a month. And by this way the fish pole and the hook newbie are insufficient.

So what to do? Begin to catch small fish. It is what I told to my son and his friend. It is what must do the newbie at Internet marketing. When you choose less competitive phrase it does not mean you are not competitive. You just choose to be on the competition using another race ray.

If anybody is learning to fish I recommend small lakes and small fish as a beginning goal. As the same way, to anybody is beginning a work at home based business opportunity try to learn a little bit more about search engine optimization and choose phrase keywords less competitive to be better positional at Internet world.

Wolney H Filho, a warrior home based Internet businesses. More information on how to get a complete money making site setup free work at home based business opportunity For An work at home based business opportunity . Ideas and opportunities to make money online visit www.tikidum.com

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If you’re one of many online entrepreneurs fighting to move your business’ products or services (or squeeze returns from affiliate marketing), keep this always before you: performing keyword research is the most essential task. The keywords that you use on your website or blog determine how easily people will be able to find your site through the search engines. Long tail keyword research proves its substance at this juncture. If you have selected keywords that aren’t relevant to what you are selling, or ones that have numerous other sites vying for the same attention, your results will be disappointing at best. The name of this game is uncovering high-crawl keywords and phrases that have little to no competition when search engines start crawling. The correct use of long tail keywords and phrases will maintain your position with search engines in the long run, as well as quickly ranking your site. So you’re asking ‘when do I get started’?–read on, then, to discover the most important steps you should take to unmasking those profitable long tail keywords.

The real key to discovering long tail keywords is to research effectively and find keywords that are low on competition and high on commercial value. People using the major search engines are searching for a wide variety of things with a wide range of intentions. Some have no specific goal and are surfing the internet for entertainment or curiosity. At this point, they will simply browse through what comes up on the screen. The next level of web searchers are seeking a product or service to fulfill their needs and are looking through all the options available to them. But ultimately, it is those people who know exactly what they want and search to find a very specific site who are the most desirable target audience. These customers, the ones that are ready to give someone their money, are t

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By: Gloria Dewey
<p>With internet marketing on a rising spree, many small and large business enterprises compete with each other for effective market positioning to leverage their products and services online in the most profitable  manner. In such scenarios, search engine optimization is a boon to any firm which seeks to enhance its global presence online. The SEO services that we offer are lucrative and highly effective yielding great return on  investment for your business in a short period of time. Our highly skilled, talented and innovative team of SEO experts use the state-of -the-art optimization tools available today with impeccable precision and  quality. You can now give your business a facelift in the World Wide Web and experience immense brand loyalty for all your products and services from customers in every nook and corner of the world. </p>

<p>The increased brand presence for your firm will stimulate high rate of sales conversions, making your firm the most profitable in the internet market. Our trained and highly experienced specialists in this field are  adept in incorporating the best and affordable <a  href=”http://www.seotriumph.com”>SEO services.</a> Our content writers are experienced in providing keyword rich web content relevant to your business which  will aid in getting your webpage a high ranking by popular search engines like Google, Yahoo, MSN etc. Our effective, efficient and highly lucrative SEO services ensure millions of customers to frequent your  website in a short time period. Our SEO professionals are also adept in running successful internet marketing campaigns like Pay per Click, Pay per Impression, Link Exchange services and many more. We also  provide you with social media optimization tools like video marketing, email marketing, social bookmarking and many other such services at cheap prices. We help capture targeted audience for your business who  are seriously interested in your products and services and result in high conversions. Our SEO content services also comprise of writing blogs and articles for numerous popular websites, copywriting, creating press  releases, and directory and article submission services. We enable your business to achieve skyrocketing success with the specialized SEO tools and techniques that we offer. We follow the golden rule of optimization  “Keep it simple”. Our experts will devise the best possible strategies for you and assure you of getting your webpage getting listed in the top 3 categories of the major search engine result pages. The quality of the web  content and tools implemented by our team of professionals is flawless and is sure to yield maximum returns generating immense web traffic for your firm thereby enhancing the brand image of your business  globally. Our excellent client relationship with many multinational firms as well as entrepreneurs reflects our deep sense of commitment to the success of their business.</p>

Gloria Dewey writes SEO articles about SEO services, SEM services, SEO Company and SEO tips with over 5 years experience helping to promote the websites in various search engines.

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The purpose of zoekmachine optimalisatie, or translated from Dutch as “search engine optimization”, is vitally important to a company who does business over the Internet. A couple rules to follow when working to get a web site search optimized include proper keyword placement in the content, and making sure to submit the site to relevant search engines.

First of all, keyword relevance and density are going to be key factors for search engine crawlers to find the website itself. The golden rule of keywords to to make sure that the main keyword is placed not only as the title of the content, but for the site as well. Before any content is added to the site, a business needs to take the time to research and figure out exactly which words are going to bring them the most traffic. Once the main keywords have been decided upon, secondary keywords can come in to help add search relevance.

Zoekmachine optimalisatie is also affected by how many times the keyword is repeated in the content. This is known as density percentage. By making sure that the main keyword is represented in the first 90 characters, the main page of the site will have a better chance of being seen by search crawlers. One note to consider is that too much repetition of the word without related content may get the site “black listed.”

Another part of optimizing a site for search engines is actually submitting them to the search engines. Just putting a site on the Internet will not automatically include it into a search engine’s results. By submitting the site to a variety of search engines, the page will get much more attention from the robotic search crawlers.

In order to get the best ranking for a site when using zoekmachine optimalisatie, the main keyword will need to be included in the page title. The site will not get very good results if the

Internetguerillas is specialist in zoekmachine optimalisatie. Daarnaast adviseren wij in internet marketing en zoekmachine marketing. For details visit http://internetguerillas.com

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Flash movies can be a great thing. They can help catch eyes that are otherwise bored with static looking pages, and they can help tell a story better than plain text. However the use of flash must be tempered with the ability to rank in search engines. This article describes some of the considerations and recommendations when using flash on a website.

Disney does it. And so does Oprah. Even my favorite pizza place does it. That is embed their primary navigation and important content inside a flash movie. In fact in all these cases, a good part of the sites home page is flash, rendering that section of the page invisible to search engine crawlers.

Granted these are extreme cases of sites which use flash extensively, but there are other cases where even a little flash can be improperly used. There are also cases where flash is not only appropriate, it is recommended. The question then becomes how to best use flash without affecting search engine rankings.

Much like the early settlers of the Wild Wild West we are the frontiersman (and women) of a new community – the World Wide Web community (notice the WWW analogy) – which has seen its birth in the past couple decades and has really experienced its growth happen in the last 10 years or so.

And throughout that time there have been many ways to display a website and its content. Some were more successful than others. But there is one aspect of web development which has been hotly contested between designers of websites and those who position them. That is the use of Flash.

Flash has been around for some time now and while it is pretty (for lack of a better word) it can seriously hinder a websites ability to position well in the search engines. This is because most search crawlers can not see nor effectively index flash or its contents. Therefore anything contained within the flash, including

Yet flash does have it’s good points as well. As I mentioned above, it can turn an otherwise bland looking site into something unique and refreshing. So the question becomes – where does one balance the need for search engine indexability with the need for impressing customers?

Well here’s a rule of thumb for you – less is better.

Less flash occupying the page is better, as well as having as little content embedded within it as possible. Further, where the flash appears on the page can have an impact on its ability to deliver the intended message.

Let’s have a quick survey – how many of you, upon coming to a site, tune out the top 1/5 of the page, and even a couple inches on the right of the page – especially if you see flashing or movement?

Just as I suspected, most of you. I do it too. And we do this because these are the places we typically see banner ads, therefore we associate that space on many sites with advertising and tune it out.

But there are cases when sites place important messages, via flash, in these locations. But if many people tune out these locations, they are also tuning out that important message. Hence the reason the flash doesn’t do so well on the page.

So there’s tip number one: Don’t place your flash where it will be ignored – namely those spots on the page normally associated with advertising.

My second flash tip – don’ t take up most of the screen with it. Keep the screen real estate it occupies to less than ½ the screen, preferably on the left side. There are many reasons for this:

Too often, as people are orienting themselves to the page, their eyes scan the page and are all over it for a few seconds, and then fixate on the top left of the page. If you have a flash movie running (and especially if its one without controls) they have missed a few seconds of that message. And we all know what good a message is that’s incomplete?

Another reason for minimizing flash usage: While more and more people are adopting broadband every day, still close to half of the US uses dial up. Which means everything takes longer to load. And if these users are waiting for a flash movie to load, they could navigate away from your site in frustration because the page is taking so long to load.

Some other recommendations:

Don’t use the flash to tell the story, use it to enhance the story. If you are trying to sell a product, leave the important information in the HTML of the page, but use the flash to emphasize the product by either displaying it, or pointing out the benefits. your flash should be complementary and not too overwhelming.

Finally, did you know you can also externalize the code required to display the flash? This is something that can help improve page load times which could improve spiderability.

Using a technique similar to one I described in the externalizing JavaScript article, you can externalize the code used to render the flash. You can use the same code used to create a drop down box via JavaScript to externalize the flash code (using the document.write code and embedding the HTML needed to display the flash there).

As you can see, based on this article, is that flash isn’t all that bad, provided its used properly. That means it shouldn’t be too overpowering or occupy too much of the page. It should be complementary to the message the page is intending to give, and should be located in places that people will look at, and not in places normally associated with advertising.

If you follow these simple rules, your flash can become an essential selling point to your site. One which could provide your customers the little push they need to move from browsers to buyers

About the author: Rob Sullivan – SEO Specialist and Internet
Marketing Consultant. Any reproduction of this article needs to
have an html link pointing to http://www.textlinkbrokers.com

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How do you position your website to rank high in search engines? Become a knowledge purveyor by writing and publishing articles. Though article marketing is a raze for improved search engine positions, quality articles are few and far between. Search engines value quality contents to remain competitive in today’s information hungry society. Knowing the following 10 rules will enable you to publish quality articles that feeds information hungry search engines.

1. Use the three Bs rule. Your article should accomplish at least one of the three Bs – espouse bright ideas, explain benefits of former ideas, or details how to bring about functioning ideas. If you are able to accomplish all the three Bs succinctly in one article, than you have truly created a high quality masterpiece.

2. Find your niche – things you are good at and subjects you like to explore. The only goal of writing articles should be to give knowledge to others. Forget about keyword optimizations, keyword research, traffic generation, monetization or what ever you have learnt before. Research your topics and explain it in the simplest way you can. You are successful in achieving your goals if a person with little knowledge in the subject is able to understand and adopt your ideas.

3. To remain on the top of your game, you must continuously generate new ideas to write about your chosen topics. Use an RSS reader to subscribe to half a dozen feeds about subjects you are interested in. Spend an hour in the evening to go through those feed titles and read a few articles and some interesting comments in details. Reading a few articles will keep you up-to-date and enhance your knowledge. Reviewing comments will make you aware of pros and cons of ideas discussed in those articles.

4. There are lots of techniques to generate new ideas. If you perform a Google search, you will come acro

5. Don’t use commercial in your articles and don’t put any links to promote your products. Write for your readers who are human. Don’t write for search engines. Give information for free that benefits your readers.

6. Spell check and review every article after 24 hours of its completion. If you want to be regarded as an expert in your fields by others, don’t publish anything with errors in spelling, punctuation, or grammar. Have someone proof read your article if you are unsure about your grammar skills. Read blog posts at copyblogger and dailywritingtips to improve your writing style and grammar skills.

7. Use a resource box attached to the end of the article. Don’t turn it into a commercial shoutbox. It should be used to reinforce your credibility as an expert author on your chosen topic.

8. Publish in article directories. Search in Google for article directory and pick half a dozen directories to publish your articles regularly.

9. Start a blog and publish your articles in your own blogs without the resource box.

10. Combine related articles to make an e-book with an attention-grabbing title and give it away for free. Contact others and encourage them to give your ebook as bonus items with their paid products

Dr Deepak Dutta, creator of oldest online free classified site, has launched Million$Dig to help website owners build links, increase traffic, and have fun using social networks.

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As we all know that SEO for our website is “must do” thing for online publishers. In this article I want to share my experience with search engine optimization and website / keyword optimization for beginners.

If you have money to invest for your online business, it would be better to hire some good SEO services to promote your website online. If you don’t want to waste your money, you can optimize your site your self. For beginner’s website owner or online publisher, biggest question would be which way to follow to promote website, and which is the best ways for beginners. Well, SEO is group of many things like…

1. Search engine submission.

2. Directory Submission.

3. Link Exchange.

4. Article Submission.

5. Forum & BLOGS.

6. Web Content optimization, keywords.

7. Mass email, news letters, and many more….

But to do all these self as beginners would be come too hard and time consuming. Here I think my experience in SEO can help you understand the “must follow steps for beginners”. Once you site is online follow below steps as soon as possible.

1. Submit your website to only major search engines like GOOGLE, YAHOO, and many more. (Don’t panic about other smaller and medium S.E. They are not much of importance.)

2. Install GOOGLE analytic tools in your website. it will help you observe your web traffic and interest of your visitors. If you know interest of your visitors, you can serve them better.

3. Submit your web site to few top ranking free web directory sites like dmoz.org (don’t panic about other thousands web directory. Most of them are note so important and can waste your time)

4. Concentrate on your websites main keyword while creating articles for it.

5. Each page of your site must have unique “Title”, “

6. Attach your site’s link to all your online activity like mailing, bogging, and forum submitting and commenting as your signature. This will spread your site’s back link over the Internet. And help you bring referral visitors and higher page rank.

According to me these are the enough things as first steps to start in SEO for beginners online publishers, and also remember my thumb rule “It is better to update your site weekly and on regular basis, instead of putting all together on the same day” because search engine loves to visit active and continuously updating sites again and again.

Visit www.GuideToEarnMoney.com for more SEO articles and basic knowledge on how to make money online for free and part time

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E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once aga

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

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For some unfortunate souls SEO is simply the learning of tricks and techniques that, according to their understanding, should propel their site into the top rankings on the major search engines. This understanding of the way SEO works can be effective for a time however it contains one basic flaw: the rules change. Search engines are in a constant state of evolution in order to keep up with the SEO’s in much the same way that Norton, McAfee, AVG or any of the other anti-virus software companies are constantly trying to keep up with the virus writers.

Basing your entire websites future on one simple set of rules (read: tricks) about how the search engines will rank your site contains an additional flaw, there are more factors being considered than any SEO is aware of and can confirm. That’s right, I will freely admit that there are factors at work that I may not be aware of and even those that I am aware of I cannot with 100 percent accuracy give you the exact weight they are given in the overall algorithm. Even if I could, the algorithm would change a few weeks later and what’s more, hold your hats for this one: there is more than one search engine.

So if we cannot base our optimization on a set of hard-and-fast rules what can we do? The key my friends, is not to understand the tricks but rather what they accomplish. Reflecting back on my high school math teach Mr. Barry Nicholl I recall a silly story that had a great impact. One weekend he had the entire class watch Dumbo The Flying Elephant (there was actually going to be a question about it on our test). Why? The lesson we were to get from it is that formulas (like tricks) are the feather in the story. They are unnecessary and yet we hold on to them in the false belief that it is the feather that works and not the logic. Indeed, the tricks and techniques are not what works but rather the logic they f

To rank a website highly and keep it ranking over time one must optimize it with one primary understanding, that a search engine is a living thing. Obviously this is not to say that search engines have brains, I will leave those tales to Orson Scott Card and other science fiction writers, however their very nature results in a lifelike being with far more storage capacity.

If we consider for a moment how a search engine functions; it goes out into the world, follows the road signs and paths to get where it’s going, and collects all of the information in its path. From this point, the information is sent back to a group of servers where algorithms are applied in order to determine the importance of specific documents. How are these algorithms generated? They are created by human beings who have a great deal of experience in understanding the fundamentals of the Internet and the documents it contains and who also have the capacity to learn from their mistakes, and update the algorithms accordingly. Essentially we have an entity that collects data, stores it, and then sorts through it to determine what’s important which it’s happy to share with others and what’s unimportant which it keeps tucked away. So Let’s Break It Down

To gain a true understanding of what a search engine is, it’s simple enough to compare it to the human anatomy as, though not breathing, it contains many of the same core functions required for life. And these are:

The Lungs & Other Vital Organs – The lungs of a search engine and indeed the vast majority of vital organs are contained within the datacenters in which they are housed. Be it in the form of power, Internet connectivity, etc. As with the human body, we do not generally consider these important in defining who we are, however we’re certainly grateful to have them and need them all to function properly.

The Arms & Legs – Think of the links from the engine itself as the arms and legs. These are the vehicles by which we get where we need to go and retrieve what needs to be accessed. While we don’t commonly think of these as functions when we’re considering SEO these are the purpose of the entire thing. Much as the human body is designed primarily to keep you mobile and able to access other things, so too is the entire search engine designed primarily to access the outside world.

The Eyes – The eyes of the search engine are the spiders (AKA robots or crawlers). These are the 1s and 0s that the search engines send out over the Internet to retrieve documents. In the case of all the major search engines the spiders crawl from one page to another following the links, as you would look down various paths along your way. Fortunately for the spiders they are traveling mainly over fiber optic connections and so their ability to travel at light speed enables them to visit all the paths they come across whereas we as mere humans have to be a bit more selective.

The Brain – The brain of a search engine, like the human brain, is the most complex of its functions and components. The brain must have instinct, must know, and must learn in order to function properly. A search engine (and by search engine we mean the natural listings of the major engines) must also include these critical three components in order to survive.

The Instinct – The instinct of a search engines is defined in it’s core functions, that is the crawling of sites and either the inability to read specific types of data, or the programmed response to ignore files meeting a specific criteria. Even the programmed responses become automated by the engines and thus fall under the category of instinct much the same as the westernized human instinct to jump from a large spider is learned. An infant would probably watch the spider or even eat it meaning this is not an automatic human reaction.

The instinct of a search engines is important to understand however once one understands what can and cannot be read and how the spiders will crawl a site this will become instinct for you too and can then safely be stored in the “autopilot” part of your brain.

The Knowing – Search engines know by crawling. What they know goes far beyond what is commonly perceived by most users, webmasters and SEOs. While the vast storehouse we call the Internet provides billions upon billions of pages of data for the search engines to know they also pick up more than that. Search engines know a number of different methods for storing data, presenting data, prioritizing data and of course, way of tricking the engines themselves.

While the search engine spiders are crawling the web they are grabbing the stores of data that exist and sending it back to the datacenters, where that information is processed through existing algorithms and spam filters where it will attain a ranking based on the engine’s current understanding of the way the Internet and the documents contained within it work.

Similar to the way we process an article from a newspaper based on our current understanding of the world, the search engines process and rank documents based on what they understand to be true in the way documents are organized on the Internet.

The Learning – Once it is understood that search engines rank documents based on a specific understanding of the way the Internet functions, it then follows that in order to insure that new document types and technologies are able to be read and that the algorithm be changed as new understandings of the functionality of the Internet are uncovered a search engine must have the ability to “learn”.

Aside from a search engine needing the ability to properly spider documents stored in newer technologies, search engines must also have the ability to detect and accurately penalize spam and as well as accurately rank websites based on new understandings of the way documents are organized and links arranged. Examples of areas where search engines must learn in an ongoing basis include but are most certainly not limited to:

* Understanding the relevancy of the content between sites where a link is found * Attaining the ability to view the content on documents contained within new technologies such as database types, Flash, etc. * Understanding the various methods used to hide text, links, etc. in order to penalize sites engaging in these tactics * Learning from current results and any shortcoming in them, what tweaks to current algorithms or what additional considerations must be taken into account to improve the relevancy of the results in the future.

The learning of a search engine generally comes from the uber-geeks hired by and the users of the search engines. Once a factor is taken into account and programmed into the algorithm it them moves into the “knowing” category until the next round of updates. How This Helps in SEO

This is the point at which you may be asking yourself, “This is all well-and-good but exactly how does this help ME?” An understanding of how search engines function, how they learn, and how they live is one of the most important understandings you can have in optimizing a website. This understanding will insure that you don’t simply apply random tricks in hopes that you’ve listened to the right person in the forums that day but rather that you consider what is the search engine trying to do and does this tactic fit with the long term goals of the engine.

For a while keyword density spamming was all the rage among the less ethical SEOs as was building networks of websites to link together in order to boost link popularity. Neither of these tactics work today and why? They do not fit with the long-term goals of the search engine. Search engines, like humans, want to survive. If the results they provide are poor then the engine will die a slow but steady death and so they evolve.

When considering any tactic you must consider, does this fit with the long-term goals of the engine? Does this tactic in general serve to provide better results for the largest number of searches? If the answer is yes then the tactic is sound.

For example, the overall relevancy of your website (i.e. does the majority of your content focus on a single subject) has become more important over the past year or so. Does this help the searcher? The searcher will find more content on the subject they have searched on larger sites with larger amounts of related content and thus this shift does help the searcher overall. A tactic that includes the addition of more content to your site is thus a solid one as it helps build the overall relevancy of your website and gives the visitor more and updated information at their disposal once they get there.

Another example would be in link building. Reciprocal links are becoming less relevant and reciprocal-links between unrelated sites are virtually irrelevant. If you are engaging in reciprocal link building insure that the sites you link to are related to your site’s content. As a search engine I would want to know that a site in my results also provided links to other related sites thus increasing the chance that the searcher was going to find the information that they are looking for one way or another without having to switch to a different search engine

Dave Davies is the CEO of Beanstalk Search Engine Positioning
Inc. Beanstalk is a guaranteed SEO firm
that insures top positioning on the major search engines.

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